Why Do Choices Scare People?
Most people hate too many choices, in part because they are afraid to make the wrong one. I enjoy choices and the analytical process of breaking them down (anyone who shares a fine meal with me will...
View ArticleThe Age of Calling Bluffs
With access to the entire information landscape through the Internet, access to public opinion has accelerated tenfold. While this accessibility may constitute a deep saturation of noise, one very...
View ArticleDo Not Charge Fans You Haven’t Earned Yet
I will not pay for your album without hearing it first. I will not buy your book without reading a good chunk of it. I will not spend a dime until I know that it will be a good use of my time. And I’m...
View ArticleTwo Options? Or Just One?
While people do not enjoy an overwhelming number of choices, they enjoy even less not having a choice at all. Pretty obvious day to day, but how does that apply to business, entertainment, and...
View ArticleThe Ugly Path to Beautiful Design
Design is difficult. Perfectionists want to nitpick until they are blue in the face. Most never finish satisfied. The few who feel they got it just right invariably get torn apart by the public or by...
View ArticleService Beats the Hunt
We now live in a world where we can expect things to come to us directly. News, messages, deals, and ideas push their way to us instantaneously. To compete in today’s innovative world, you must play...
View ArticleEarly Bird Gets the Attention
If you are first in line, there will be more water in the pool to make a bigger splash. If you hit the market first, it will be much easier to make some noise. Get in people’s queues first, and you...
View ArticleWoah There, Hot Shot! Take It Easy On Self-Promotion
You walk a fine line to promote yourself. How do you share your value with the world without boasting about it? How can you exude confidence without coming off as haughty? Blowing your own horn turns...
View ArticleResurrecting An Idea
Leaders do not live forever. Therefore, every follower has the opportunity to lead. By the hands of those who follow, the messages and teachings of a leader can live on. Apprentices, disciples and true...
View ArticleCulture Is More Important Than Product
People want to be a part of something and have a good time. That’s why fancy restaurants make the big bucks. Product is important and the focal point of a solid business foundation. But the atmosphere...
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